BEGIN:VCALENDAR
VERSION:2.0
X-WR-CALNAME:SMA2026
X-WR-CALDESC:Event Program Schedule
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//dryfta.com Event Calendar//EN
X-WR-TIMEZONE:UTC
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps1
DTSTAMP:20260919T200008Z
DTSTART:20261104T183000Z
DTEND:20261104T192000Z
SUMMARY:Can You Believe Your Eyes? AI\, Authenticity & Skepticism
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/1/can-you-believe-your-eyes-ai-authenticity-amp-skepticism
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps5
DTSTAMP:20260919T200008Z
DTSTART:20261104T183000Z
DTEND:20261104T192000Z
SUMMARY:What Does a Brand Even Mean Anymore?
DESCRIPTION:
LOCATION:Meyer 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/5/what-does-a-brand-even-mean-anymore
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps11
DTSTAMP:20260919T200008Z
DTSTART:20261104T183000Z
DTEND:20261104T192000Z
SUMMARY:Influence on The Body & Mind
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/11/influence-on-the-body-amp-mind
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps9
DTSTAMP:20260919T200008Z
DTSTART:20261104T193000Z
DTEND:20261104T202000Z
SUMMARY:Dr. Policy Will See You Now
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/9/dr-policy-will-see-you-now
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps118
DTSTAMP:20260919T200008Z
DTSTART:20261104T193000Z
DTEND:20261104T202000Z
SUMMARY:Innovations in Teaching Session 1
DESCRIPTION:
LOCATION:Meyer 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/118/innovations-in-teaching-session-1
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps3
DTSTAMP:20260919T200008Z
DTSTART:20261104T203000Z
DTEND:20261104T212000Z
SUMMARY:Destination\: Next Generation 
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/3/destination-next-generation
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps16
DTSTAMP:20260919T200008Z
DTSTART:20261104T203000Z
DTEND:20261104T212000Z
SUMMARY:From Immersion to Transformation\: Designing and Assessing AACSB-Aligned Experiencial Learning Through Traditional\, Faculty Led\, and Cruise Based Study Abroad Programs
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/16/from-immersion-to-transformation-designing-and-assessing-aacsb-aligned-experiencial-learning-through-traditional-faculty-led-and-cruise-based-study-abroad-programs
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps119
DTSTAMP:20260919T200008Z
DTSTART:20261104T203000Z
DTEND:20261104T212000Z
SUMMARY:Innovations in Teaching Session 2
DESCRIPTION:
LOCATION:Meyer 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/119/innovations-in-teaching-session-2
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps4
DTSTAMP:20260919T200008Z
DTSTART:20261104T213000Z
DTEND:20261104T222000Z
SUMMARY:Prompt\, Then Think\: Building AI Literacy
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/4/prompt-then-think-building-ai-literacy
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps8
DTSTAMP:20260919T200008Z
DTSTART:20261104T213000Z
DTEND:20261104T222000Z
SUMMARY:Eat With Your Eyes\: Color\, Packaging & Sensory Choice
DESCRIPTION:
LOCATION:Meyer 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/8/eat-with-your-eyes-color-packaging-amp-sensory-choice
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps12
DTSTAMP:20260919T200008Z
DTSTART:20261104T213000Z
DTEND:20261104T222000Z
SUMMARY:Experience\, Reimagined\: Fatigue\, Reboots & Repeat Intentions 
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/12/experience-reimagined-fatigue-reboots-amp-repeat-intentions
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps14
DTSTAMP:20260919T200008Z
DTSTART:20261105T130000Z
DTEND:20261105T135000Z
SUMMARY:Tell Me a Story (That Actually Works)
DESCRIPTION:
LOCATION:Meyer 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/14/tell-me-a-story-that-actually-works
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps21
DTSTAMP:20260919T200008Z
DTSTART:20261105T130000Z
DTEND:20261105T135000Z
SUMMARY:Personalized\, Persuaded\, or Creeped Out? 
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/21/personalized-persuaded-or-creeped-out
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps29
DTSTAMP:20260919T200008Z
DTSTART:20261105T130000Z
DTEND:20261105T135000Z
SUMMARY:Hard Things\, Better Learning\: Experiential Challenge	
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/29/hard-things-better-learning-experiential-challenge
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps36
DTSTAMP:20260919T200008Z
DTSTART:20261105T130000Z
DTEND:20261105T135000Z
SUMMARY:Receipts\, Please\: Credibility & Disclosure
DESCRIPTION:
LOCATION:Sunburst 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/36/receipts-please-credibility-amp-disclosure
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps40
DTSTAMP:20260919T200008Z
DTSTART:20261105T130000Z
DTEND:20261105T135000Z
SUMMARY:Meaning in the Mundane\: Nostalgia\, Simplicity & Soul
DESCRIPTION:
LOCATION:Sunburst 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/40/meaning-in-the-mundane-nostalgia-simplicity-amp-soul
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps48
DTSTAMP:20260919T200008Z
DTSTART:20261105T130000Z
DTEND:20261105T135000Z
SUMMARY:Selling Through the Screen
DESCRIPTION:
LOCATION:Tangerine 5
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/48/selling-through-the-screen
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps58
DTSTAMP:20260919T200008Z
DTSTART:20261105T130000Z
DTEND:20261105T135000Z
SUMMARY:Love Hurts\: Building Brand Relationships 
DESCRIPTION:
LOCATION:Tangerine 6
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/58/love-hurts-building-brand-relationships
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps6
DTSTAMP:20260919T200008Z
DTSTART:20261105T140000Z
DTEND:20261105T145000Z
SUMMARY:Keeping Up With The Consumers\: Status\, Materialism & Luxury 
DESCRIPTION:
LOCATION:Meyer 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/6/keeping-up-with-the-consumers-status-materialism-amp-luxury
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps15
DTSTAMP:20260919T200008Z
DTSTART:20261105T140000Z
DTEND:20261105T145000Z
SUMMARY:Navigating Higher Ed Across Time\: Challenges and Pathways for Early Career Academics
DESCRIPTION:
LOCATION:Meyer 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/15/navigating-higher-ed-across-time-challenges-and-pathways-for-early-career-academics
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps22
DTSTAMP:20260919T200008Z
DTSTART:20261105T140000Z
DTEND:20261105T145000Z
SUMMARY:Trust the Process? When AI Makes the Call 
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/22/trust-the-process-when-ai-makes-the-call
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps30
DTSTAMP:20260919T200008Z
DTSTART:20261105T140000Z
DTEND:20261105T145000Z
SUMMARY:Student Experience\: Survive\, Thrive & Study
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/30/student-experience-survive-thrive-amp-study
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps37
DTSTAMP:20260919T200008Z
DTSTART:20261105T140000Z
DTEND:20261105T145000Z
SUMMARY:Swipe\, Compare\, Engage
DESCRIPTION:
LOCATION:Sunburst 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/37/swipe-compare-engage
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps41
DTSTAMP:20260919T200008Z
DTSTART:20261105T140000Z
DTEND:20261105T145000Z
SUMMARY:Message Received\: Empathy\, Authenticity & Persuasion
DESCRIPTION:
LOCATION:Sunburst 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/41/message-received-empathy-authenticity-amp-persuasion
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps49
DTSTAMP:20260919T200008Z
DTSTART:20261105T140000Z
DTEND:20261105T145000Z
SUMMARY:Motivated\, Depleted & Still Selling
DESCRIPTION:
LOCATION:Tangerine 5
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/49/motivated-depleted-amp-still-selling
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps59
DTSTAMP:20260919T200008Z
DTSTART:20261105T140000Z
DTEND:20261105T145000Z
SUMMARY:Values\, Identity & Brand Hate
DESCRIPTION:
LOCATION:Tangerine 6
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/59/values-identity-amp-brand-hate
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps10
DTSTAMP:20260919T200008Z
DTSTART:20261105T150000Z
DTEND:20261105T155000Z
SUMMARY:Signals of Growth\: Innovation\, Enrolment & Acquisition
DESCRIPTION:
LOCATION:Meyer 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/10/signals-of-growth-innovation-enrolment-amp-acquisition
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps23
DTSTAMP:20260919T200008Z
DTSTART:20261105T150000Z
DTEND:20261105T155000Z
SUMMARY:Green Is the New Black\: Sustainable Consumption 
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/23/green-is-the-new-black-sustainable-consumption
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps31
DTSTAMP:20260919T200008Z
DTSTART:20261105T150000Z
DTEND:20261105T155000Z
SUMMARY:Metaphors\, Modes & Making It Click
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/31/metaphors-modes-amp-making-it-click
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps35
DTSTAMP:20260919T200008Z
DTSTART:20261105T150000Z
DTEND:20261105T155000Z
SUMMARY:Who's Behind The Avatar?
DESCRIPTION:
LOCATION:Sunburst 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/35/who-s-behind-the-avatar
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps42
DTSTAMP:20260919T200008Z
DTSTART:20261105T150000Z
DTEND:20261105T155000Z
SUMMARY:Will They or Won't They? Adoption\, Avoidance & Participation
DESCRIPTION:
LOCATION:Sunburst 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/42/will-they-or-won-t-they-adoption-avoidance-amp-participation
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps50
DTSTAMP:20260919T200008Z
DTSTART:20261105T150000Z
DTEND:20261105T155000Z
SUMMARY:Services on the Move\: Robots\, Carpools & P2P Safety
DESCRIPTION:
LOCATION:Tangerine 5
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/50/services-on-the-move-robots-carpools-amp-p2p-safety
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps60
DTSTAMP:20260919T200008Z
DTSTART:20261105T150000Z
DTEND:20261105T155000Z
SUMMARY:Judgement Day\: Cases\, Careers & AI
DESCRIPTION:
LOCATION:Tangerine 6
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/60/judgement-day-cases-careers-amp-ai
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps109
DTSTAMP:20260919T200008Z
DTSTART:20261105T150000Z
DTEND:20261105T165000Z
SUMMARY:Distinguished Teaching Competition
DESCRIPTION:Moderated by Mark Wolters2026 Finalists\:Aidin Namin\, Ph.D. - Professor of Marketing Analytics - Loyola Marymount UniversityChristopher Huseman\, Ph.D. - Professor of Business - Liberty UniversityPaola Mazzilli - Professor of Marketing\, Entrepreneurshi...
LOCATION:Meyer 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/109/distinguished-teaching-competition
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps13
DTSTAMP:20260919T200008Z
DTSTART:20261105T160000Z
DTEND:20261105T165000Z
SUMMARY:Let's Get Philosophical\: A Marketing Analysis by Analogy
DESCRIPTION:
LOCATION:Meyer 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/13/let-s-get-philosophical-a-marketing-analysis-by-analogy
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps24
DTSTAMP:20260919T200008Z
DTSTART:20261105T160000Z
DTEND:20261105T165000Z
SUMMARY:Shopping with Conscience 
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/24/shopping-with-conscience
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps32
DTSTAMP:20260919T200008Z
DTSTART:20261105T160000Z
DTEND:20261105T165000Z
SUMMARY:From Classroom to Career\: Applied Skills That Stick
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/32/from-classroom-to-career-applied-skills-that-stick
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps38
DTSTAMP:20260919T200008Z
DTSTART:20261105T160000Z
DTEND:20261105T165000Z
SUMMARY:Fan Feelings\: Loyalty\, Loss & Live Experiences
DESCRIPTION:
LOCATION:Sunburst 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/38/fan-feelings-loyalty-loss-amp-live-experiences
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps43
DTSTAMP:20260919T200008Z
DTSTART:20261105T160000Z
DTEND:20261105T165000Z
SUMMARY:Doc Student research - Needs Title for Session 
DESCRIPTION:
LOCATION:Sunburst 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/43/doc-student-research-needs-title-for-session
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps54
DTSTAMP:20260919T200008Z
DTSTART:20261105T160000Z
DTEND:20261105T165000Z
SUMMARY:It's All Relational\: Leadership\, Complaints\, & Key Accounts
DESCRIPTION:
LOCATION:Tangerine 5
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/54/it-s-all-relational-leadership-complaints-amp-key-accounts
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps61
DTSTAMP:20260919T200008Z
DTSTART:20261105T160000Z
DTEND:20261105T165000Z
SUMMARY:AI Goes Strategic\: Sustainability\, Sponsorship & Engagement
DESCRIPTION:
LOCATION:Tangerine 6
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/61/ai-goes-strategic-sustainability-sponsorship-amp-engagement
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps7
DTSTAMP:20260919T200008Z
DTSTART:20261105T183000Z
DTEND:20261105T192000Z
SUMMARY:Sales School\: Resumes\, Ethics & Cold Calls 
DESCRIPTION:
LOCATION:Meyer 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/7/sales-school-resumes-ethics-amp-cold-calls
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps18
DTSTAMP:20260919T200008Z
DTSTART:20261105T183000Z
DTEND:20261105T192000Z
SUMMARY:Assurance of Learning (AOL) in AI-Enabled Marketing Classes
DESCRIPTION:
LOCATION:Meyer 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/18/assurance-of-learning-aol-in-ai-enabled-marketing-classes
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps25
DTSTAMP:20260919T200008Z
DTSTART:20261105T183000Z
DTEND:20261105T192000Z
SUMMARY:Clicks\, Credibility & Commerce
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/25/clicks-credibility-amp-commerce
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps33
DTSTAMP:20260919T200008Z
DTSTART:20261105T183000Z
DTEND:20261105T192000Z
SUMMARY:McGraw-Hill
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/33/mcgraw-hill
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps39
DTSTAMP:20260919T200008Z
DTSTART:20261105T183000Z
DTEND:20261105T222000Z
SUMMARY:Innovations in Teaching  Session 3
DESCRIPTION:
LOCATION:Sunburst 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/39/innovations-in-teaching-session-3
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps44
DTSTAMP:20260919T200008Z
DTSTART:20261105T183000Z
DTEND:20261105T192000Z
SUMMARY:Dr. Algorithm Will See You Now
DESCRIPTION:
LOCATION:Sunburst 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/44/dr-algorithm-will-see-you-now
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps53
DTSTAMP:20260919T200008Z
DTSTART:20261105T183000Z
DTEND:20261105T192000Z
SUMMARY:Moving People\, Changing Behavior
DESCRIPTION:
LOCATION:Tangerine 5
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/53/moving-people-changing-behavior
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps62
DTSTAMP:20260919T200008Z
DTSTART:20261105T183000Z
DTEND:20261105T192000Z
SUMMARY:Teaching Moments Session 1
DESCRIPTION:
LOCATION:Tangerine 6
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/62/teaching-moments-session-1
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps17
DTSTAMP:20260919T200008Z
DTSTART:20261105T193000Z
DTEND:20261105T202000Z
SUMMARY:The Hypothesis-Driven Industry Visit Assignment\: Bringing Experiential Learning to the Classroom
DESCRIPTION:
LOCATION:Meyer 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/17/the-hypothesis-driven-industry-visit-assignment-bringing-experiential-learning-to-the-classroom
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps45
DTSTAMP:20260919T200008Z
DTSTART:20261105T193000Z
DTEND:20261105T202000Z
SUMMARY:Chatbots With Charisma
DESCRIPTION:
LOCATION:Sunburst 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/45/chatbots-with-charisma
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps51
DTSTAMP:20260919T200008Z
DTSTART:20261105T193000Z
DTEND:20261105T202000Z
SUMMARY:Do Any of Us Know What We Are Doing? (Panel)
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/51/do-any-of-us-know-what-we-are-doing-panel
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps55
DTSTAMP:20260919T200008Z
DTSTART:20261105T193000Z
DTEND:20261105T202000Z
SUMMARY:Toxic Traits & Talent Trouble
DESCRIPTION:
LOCATION:Tangerine 5
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/55/toxic-traits-amp-talent-trouble
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps110
DTSTAMP:20260919T200008Z
DTSTART:20261105T193000Z
DTEND:20261105T202000Z
SUMMARY:Meet The Editors I
DESCRIPTION:
LOCATION:Meyer 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/110/meet-the-editors-i
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps111
DTSTAMP:20260919T200008Z
DTSTART:20261105T193000Z
DTEND:20261105T202000Z
SUMMARY:Videobook for Principles of Marketing\: The “Textbook” for the New Generation of Students
DESCRIPTION:In this session\, the author will discuss the highly successful videobook. This "textbook" for Gen Z students enhances learning\, outperforms traditional textbooks in student attitudes and engagement\, and serves as a ready-made "o"-the-shelf solution" ...
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/111/videobook-for-principles-of-marketing-the-textbook-for-the-new-generation-of-students
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps113
DTSTAMP:20260919T200008Z
DTSTART:20261105T193000Z
DTEND:20261105T202000Z
SUMMARY:Teaching Moments Session II
DESCRIPTION:
LOCATION:Tangerine 6
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/113/teaching-moments-session-ii
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps19
DTSTAMP:20260919T200008Z
DTSTART:20261105T203000Z
DTEND:20261105T212000Z
SUMMARY:The Price is . . . Psychological
DESCRIPTION:
LOCATION:Meyer 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/19/the-price-is-psychological
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps27
DTSTAMP:20260919T200008Z
DTSTART:20261105T203000Z
DTEND:20261105T212000Z
SUMMARY:Your New TA Is a Bot
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/27/your-new-ta-is-a-bot
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps46
DTSTAMP:20260919T200008Z
DTSTART:20261105T203000Z
DTEND:20261105T212000Z
SUMMARY:Trust Me\, I'm Your Shopping Bot
DESCRIPTION:
LOCATION:Sunburst 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/46/trust-me-i-m-your-shopping-bot
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps52
DTSTAMP:20260919T200008Z
DTSTART:20261105T203000Z
DTEND:20261105T212000Z
SUMMARY:Navigating Work and Life in North America for International Scholars/Educators (Panel)
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/52/navigating-work-and-life-in-north-america-for-international-scholars-educators-panel
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps56
DTSTAMP:20260919T200008Z
DTSTART:20261105T203000Z
DTEND:20261105T212000Z
SUMMARY:Rate My Service\: Patients\, Passengers & Hotels 
DESCRIPTION:
LOCATION:Tangerine 5
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/56/rate-my-service-patients-passengers-amp-hotels
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps114
DTSTAMP:20260919T200008Z
DTSTART:20261105T203000Z
DTEND:20261105T212000Z
SUMMARY:Teaching Moments Session III
DESCRIPTION:
LOCATION:Tangerine 6
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/114/teaching-moments-session-iii
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps20
DTSTAMP:20260919T200008Z
DTSTART:20261105T213000Z
DTEND:20261105T222000Z
SUMMARY:Decisions\, Decisions (and Decision Fatigue)
DESCRIPTION:
LOCATION:Meyer 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/20/decisions-decisions-and-decision-fatigue
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps26
DTSTAMP:20260919T200008Z
DTSTART:20261105T213000Z
DTEND:20261105T222000Z
SUMMARY:Digital Money\, Real Regret	
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/26/digital-money-real-regret
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps28
DTSTAMP:20260919T200008Z
DTSTART:20261105T213000Z
DTEND:20261105T222000Z
SUMMARY:Job Ready-ish\: Skills\, Confidence & Professional Identity
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/28/job-ready-ish-skills-confidence-amp-professional-identity
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps47
DTSTAMP:20260919T200008Z
DTSTART:20261105T213000Z
DTEND:20261105T222000Z
SUMMARY:AI Made Me Feel Things\: Regret\, Shopping & Visual Persuasion
DESCRIPTION:
LOCATION:Sunburst 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/47/ai-made-me-feel-things-regret-shopping-amp-visual-persuasion
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps57
DTSTAMP:20260919T200008Z
DTSTART:20261105T213000Z
DTEND:20261105T222000Z
SUMMARY:Retail Therapy\: Channels\, Stockouts & Price Transparency
DESCRIPTION:
LOCATION:Tangerine 5
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/57/retail-therapy-channels-stockouts-amp-price-transparency
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps115
DTSTAMP:20260919T200008Z
DTSTART:20261105T213000Z
DTEND:20261105T222000Z
SUMMARY:Teaching Moments Session IV
DESCRIPTION:
LOCATION:Tangerine 6
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/115/teaching-moments-session-iv
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps63
DTSTAMP:20260919T200008Z
DTSTART:20261106T130000Z
DTEND:20261106T135000Z
SUMMARY:Use It\, Lose It\, Or Leave It
DESCRIPTION:
LOCATION:Meyer 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/63/use-it-lose-it-or-leave-it
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps67
DTSTAMP:20260919T200008Z
DTSTART:20261106T130000Z
DTEND:20261106T135000Z
SUMMARY:Scroll\, Shop\, Repeat?
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/67/scroll-shop-repeat
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps74
DTSTAMP:20260919T200008Z
DTSTART:20261106T130000Z
DTEND:20261106T135000Z
SUMMARY:Green Talk\, Green Tech\, Green Behavior
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/74/green-talk-green-tech-green-behavior
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps81
DTSTAMP:20260919T200008Z
DTSTART:20261106T130000Z
DTEND:20261106T135000Z
SUMMARY:Authentic Enough? Trust\, Signals & Self-Expression
DESCRIPTION:
LOCATION:Meyer 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/81/authentic-enough-trust-signals-amp-self-expression
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps87
DTSTAMP:20260919T200008Z
DTSTART:20261106T130000Z
DTEND:20261106T135000Z
SUMMARY:Platforms\, Devices & DIgital Lives
DESCRIPTION:
LOCATION:Sunburst 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/87/platforms-devices-amp-digital-lives
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps95
DTSTAMP:20260919T200008Z
DTSTART:20261106T130000Z
DTEND:20261106T135000Z
SUMMARY:Institutions at Work\: Well-Being\, Procurement & Innovation
DESCRIPTION:
LOCATION:Sunburst 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/95/institutions-at-work-well-being-procurement-amp-innovation
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps64
DTSTAMP:20260919T200008Z
DTSTART:20261106T140000Z
DTEND:20261106T145000Z
SUMMARY:Sports\, Stars & Social Feeds
DESCRIPTION:
LOCATION:Meyer 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/64/sports-stars-amp-social-feeds
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps68
DTSTAMP:20260919T200008Z
DTSTART:20261106T140000Z
DTEND:20261106T145000Z
SUMMARY:When Consumption Gets Uncomfortable
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/68/when-consumption-gets-uncomfortable
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps75
DTSTAMP:20260919T200008Z
DTSTART:20261106T140000Z
DTEND:20261106T145000Z
SUMMARY:Luxury Goes Green (and Gets Judged)
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/75/luxury-goes-green-and-gets-judged
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps82
DTSTAMP:20260919T200008Z
DTSTART:20261106T140000Z
DTEND:20261106T145000Z
SUMMARY:Back To Buy-ture\: Memory. Meaning & Belonging
DESCRIPTION:
LOCATION:Meyer 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/82/back-to-buy-ture-memory-meaning-amp-belonging
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps88
DTSTAMP:20260919T200008Z
DTSTART:20261106T140000Z
DTEND:20261106T145000Z
SUMMARY:Nudges\, Norms & Vulnerability 
DESCRIPTION:
LOCATION:Sunburst 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/88/nudges-norms-amp-vulnerability
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps96
DTSTAMP:20260919T200008Z
DTSTART:20261106T140000Z
DTEND:20261106T145000Z
SUMMARY:Regulate This\: Policy\, Channels & Place
DESCRIPTION:
LOCATION:Sunburst 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/96/regulate-this-policy-channels-amp-place
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps69
DTSTAMP:20260919T200008Z
DTSTART:20261106T150000Z
DTEND:20261106T155000Z
SUMMARY:Brands With a Backbone (and a Backlash)
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/69/brands-with-a-backbone-and-a-backlash
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps76
DTSTAMP:20260919T200008Z
DTSTART:20261106T150000Z
DTEND:20261106T155000Z
SUMMARY:Garbage In\, Algorithms Out? AI Methods & Model Limits
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/76/garbage-in-algorithms-out-ai-methods-amp-model-limits
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps83
DTSTAMP:20260919T200008Z
DTSTART:20261106T150000Z
DTEND:20261106T155000Z
SUMMARY:Service With a Side of Silicon
DESCRIPTION:
LOCATION:Meyer 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/83/service-with-a-side-of-silicon
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps89
DTSTAMP:20260919T200008Z
DTSTART:20261106T150000Z
DTEND:20261106T155000Z
SUMMARY:Fine Print\, False Claims & Public Harm
DESCRIPTION:
LOCATION:Sunburst 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/89/fine-print-false-claims-amp-public-harm
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps97
DTSTAMP:20260919T200008Z
DTSTART:20261106T150000Z
DTEND:20261106T155000Z
SUMMARY:Status\, Dupes & Envy\: Luxury's Messy Side
DESCRIPTION:
LOCATION:Sunburst 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/97/status-dupes-amp-envy-luxury-s-messy-side
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps108
DTSTAMP:20260919T200008Z
DTSTART:20261106T150000Z
DTEND:20261106T155000Z
SUMMARY:Meet The Editors II
DESCRIPTION:
LOCATION:Sago 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/108/meet-the-editors-ii
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps112
DTSTAMP:20260919T200008Z
DTSTART:20261106T150000Z
DTEND:20261106T155000Z
SUMMARY:Videobook for Principles of Marketing\: The “Textbook” for the New Generation of Students
DESCRIPTION:In this session\, the author will discuss the highly successful videobook. This "textbook" for Gen Z students enhances learning\, outperforms traditional textbooks in student attitudes and engagement\, and serves as a ready-made "o"-the-shelf solution" ...
LOCATION:Meyer 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/112/videobook-for-principles-of-marketing-the-textbook-for-the-new-generation-of-students
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps66
DTSTAMP:20260919T200008Z
DTSTART:20261106T160000Z
DTEND:20261106T165000Z
SUMMARY:Dr. Quan Meets Dr. Qual\: Academic Marketing Paradigmatic Misfits\, Competitors\, or Partners?
DESCRIPTION:
LOCATION:Sago 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/66/dr-quan-meets-dr-qual-academic-marketing-paradigmatic-misfits-competitors-or-partners
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps70
DTSTAMP:20260919T200008Z
DTSTART:20261106T160000Z
DTEND:20261106T165000Z
SUMMARY:Loyalty Isn't What It Used To Be
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/70/loyalty-isn-t-what-it-used-to-be
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps77
DTSTAMP:20260919T200008Z
DTSTART:20261106T160000Z
DTEND:20261106T165000Z
SUMMARY:It's Complicated\: Parasocial Relationships
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/77/it-s-complicated-parasocial-relationships
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps84
DTSTAMP:20260919T200008Z
DTSTART:20261106T160000Z
DTEND:20261106T165000Z
SUMMARY:From Menus to Mayors to Wearables
DESCRIPTION:
LOCATION:Meyer 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/84/from-menus-to-mayors-to-wearables
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps90
DTSTAMP:20260919T200008Z
DTSTART:20261106T160000Z
DTEND:20261106T165000Z
SUMMARY:Politics\, Protest & The Marketplace
DESCRIPTION:
LOCATION:Sunburst 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/90/politics-protest-amp-the-marketplace
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps98
DTSTAMP:20260919T200008Z
DTSTART:20261106T160000Z
DTEND:20261106T165000Z
SUMMARY:Digital Muscle\: Capability\, Engagement & Growth
DESCRIPTION:
LOCATION:Sunburst 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/98/digital-muscle-capability-engagement-amp-growth
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps94
DTSTAMP:20260919T200008Z
DTSTART:20261106T170000Z
DTEND:20261106T190000Z
SUMMARY:Awards Luncheon & Distinguished Scholar - Dr. Greg Marshall
DESCRIPTION:
LOCATION:Virtual
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/94/awards-luncheon-amp-distinguished-scholar-dr-greg-marshall
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps65
DTSTAMP:20260919T200008Z
DTSTART:20261106T193000Z
DTEND:20261106T202000Z
SUMMARY:Influence\, Translated & Artificial 
DESCRIPTION:
LOCATION:Sunburst 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/65/influence-translated-amp-artificial
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps71
DTSTAMP:20260919T200008Z
DTSTART:20261106T193000Z
DTEND:20261106T202000Z
SUMMARY:Feelings Are Buying Things
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/71/feelings-are-buying-things
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps78
DTSTAMP:20260919T200008Z
DTSTART:20261106T193000Z
DTEND:20261106T202000Z
SUMMARY:Marketing After Tomorrow
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/78/marketing-after-tomorrow
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps80
DTSTAMP:20260919T200008Z
DTSTART:20261106T193000Z
DTEND:20261106T202000Z
SUMMARY:What's For Dinner? Claims\, Caregivers & Controversy 
DESCRIPTION:
LOCATION:Meyer 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/80/what-s-for-dinner-claims-caregivers-amp-controversy
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps85
DTSTAMP:20260919T200008Z
DTSTART:20261106T193000Z
DTEND:20261106T202000Z
SUMMARY:Markets in Motion\: Cars\, Currency & Consumer Choice
DESCRIPTION:
LOCATION:Meyer 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/85/markets-in-motion-cars-currency-amp-consumer-choice
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps117
DTSTAMP:20260919T200008Z
DTSTART:20261106T193000Z
DTEND:20261106T212000Z
SUMMARY:Professional Selling & Sales Management Education *MER Special Issue
DESCRIPTION:
LOCATION:Sunburst 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/117/professional-selling-amp-sales-management-education-mer-special-issue
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps72
DTSTAMP:20260919T200008Z
DTSTART:20261106T203000Z
DTEND:20261106T212000Z
SUMMARY:Reposition\,\, Reconnect\, Repeat
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/72/reposition-reconnect-repeat
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps79
DTSTAMP:20260919T200008Z
DTSTART:20261106T203000Z
DTEND:20261106T212000Z
SUMMARY:When The Market Pushes Back\: Prices\, Pressure & Exit
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/79/when-the-market-pushes-back-prices-pressure-amp-exit
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps86
DTSTAMP:20260919T200008Z
DTSTART:20261106T203000Z
DTEND:20261106T212000Z
SUMMARY:Who Do You Trust?
DESCRIPTION:
LOCATION:Meyer 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/86/who-do-you-trust
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps92
DTSTAMP:20260919T200008Z
DTSTART:20261106T203000Z
DTEND:20261106T212000Z
SUMMARY:People Are Weird\: Kindness & Superstition
DESCRIPTION:
LOCATION:Meyer 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/92/people-are-weird-kindness-amp-superstition
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps116
DTSTAMP:20260919T200008Z
DTSTART:20261106T203000Z
DTEND:20261106T212000Z
SUMMARY:Doctoral Dissertation Session 1
DESCRIPTION:
LOCATION:Sunburst 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/116/doctoral-dissertation-session-1
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps73
DTSTAMP:20260919T200008Z
DTSTART:20261106T213000Z
DTEND:20261106T222000Z
SUMMARY:Purpose With Proof\: Advocacy\, ESG\, Social Impact
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/73/purpose-with-proof-advocacy-esg-social-impact
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps91
DTSTAMP:20260919T200008Z
DTSTART:20261106T213000Z
DTEND:20261106T222000Z
SUMMARY:Persuasion For Good\: NonProfits\, Comics & Digital Habits
DESCRIPTION:
LOCATION:Meyer 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/91/persuasion-for-good-nonprofits-comics-amp-digital-habits
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps93
DTSTAMP:20260919T200008Z
DTSTART:20261106T213000Z
DTEND:20261106T222000Z
SUMMARY:The C-Suite Get Weird\: Leadership & Transformation
DESCRIPTION:
LOCATION:Meyer 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/93/the-c-suite-get-weird-leadership-amp-transformation
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps99
DTSTAMP:20260919T200008Z
DTSTART:20261106T213000Z
DTEND:20261106T222000Z
SUMMARY:Do Good\, Get Good? Reciprocity & Prosocial Consumption
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/99/do-good-get-good-reciprocity-amp-prosocial-consumption
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps120
DTSTAMP:20260919T200008Z
DTSTART:20261106T213000Z
DTEND:20261106T222000Z
SUMMARY:Doctoral Disserations Session 2
DESCRIPTION:
LOCATION:Sunburst 2
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/120/doctoral-disserations-session-2
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps100
DTSTAMP:20260919T200008Z
DTSTART:20261107T140000Z
DTEND:20261107T145000Z
SUMMARY:Sensing The Future\: Smell\, Arousal & Sustainable Transformation
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/100/sensing-the-future-smell-arousal-amp-sustainable-transformation
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps102
DTSTAMP:20260919T200008Z
DTSTART:20261107T140000Z
DTEND:20261107T145000Z
SUMMARY:Selling The Message
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/102/selling-the-message
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps103
DTSTAMP:20260919T200008Z
DTSTART:20261107T140000Z
DTEND:20261107T145000Z
SUMMARY:Prompt\, Learn\, Repeat
DESCRIPTION:
LOCATION:Sunburst 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/103/prompt-learn-repeat
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps101
DTSTAMP:20260919T200008Z
DTSTART:20261107T150000Z
DTEND:20261107T155000Z
SUMMARY:Care Under Pressure\: AI\, Access & Service Recovery
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/101/care-under-pressure-ai-access-amp-service-recovery
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps104
DTSTAMP:20260919T200008Z
DTSTART:20261107T150000Z
DTEND:20261107T155000Z
SUMMARY:Feeling the Brand\: Gaze\, Identity & Premiumness
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/104/feeling-the-brand-gaze-identity-amp-premiumness
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps105
DTSTAMP:20260919T200008Z
DTSTART:20261107T150000Z
DTEND:20261107T155000Z
SUMMARY:Humans in the Loop\: Responsible & Social AI Use
DESCRIPTION:
LOCATION:Sunburst 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/105/humans-in-the-loop-responsible-amp-social-ai-use
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps34
DTSTAMP:20260919T200008Z
DTSTART:20261107T160000Z
DTEND:20261107T165000Z
SUMMARY:Classroom Without Borders
DESCRIPTION:
LOCATION:Sago 3
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/34/classroom-without-borders
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps106
DTSTAMP:20260919T200008Z
DTSTART:20261107T160000Z
DTEND:20261107T165000Z
SUMMARY:Keeping Up\: Status\, Sustainability & The Algorithmic Self
DESCRIPTION:
LOCATION:Sago 4
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/106/keeping-up-status-sustainability-amp-the-algorithmic-self
END:VEVENT
BEGIN:VEVENT
UID:118SMA2026ORLANDOWcNadAdeps107
DTSTAMP:20260919T200008Z
DTSTART:20261107T160000Z
DTEND:20261107T165000Z
SUMMARY:Signals\, Skepticism & Social Capital
DESCRIPTION:
LOCATION:Sunburst 1
SEQUENCE:0
URL:https://sma2026orlando.dryfta.com/program-schedule/program/107/signals-skepticism-amp-social-capital
END:VEVENT
END:VCALENDAR